Case Study: Lerner Law Corporation

Lerner Law Corporation

The Project: Brand and Design the Website

The Background
Lerner Law Corporation arrived in our offices with a business card and a dream to break down the traditional walls that surround legal practice.  They wanted to build a law firm that inspired hope in their clients. A law firm that with made clients feel at home when reaching out in a time of need.

The Challenge
To pay homage to the legal profession while honoring the personality and accessibility of a freshly launched business.

The Fix
Step 1: Plane Creative guided the team through a branding process to create a visual identity to convey a sense of safety, stability, and reliability. The strong new icon and bold wordmark are effective across multiple applications including online, print and signage.
Step 2: Looking past the starchy reputation of the legal industry, we designed a website with simple navigation that allowed clients to learn about their services with ease. The intuitive design of a one page parallax scrolling website gives Lerner Law the ability to expand as they grow and helps their brand stand out in a cluttered marketplace. All while ensuring a stress-free experience for clients wanting to learn about their services.

Added Flight Benefits:
The contact form does more than track leads – it helps to qualify clients, increasing the all-important conversions.